Updating Momentum Construction & Design

01 — Project details

Adam, owner of Momentum Construction & Design approached me about updating his builder's grade website to a site that complimented the high-end remodeling work his company was know for.

02 — Creative process

Momentum Construction & Design specializes in high-end home renovations—but their original website wasn’t reflecting the craftsmanship or caliber of their work. My goal was to create a site that matched their expertise, resonated with prospective clients, and supported business growth.

• Discovery & Strategy
  The process began with a full audit of the existing site to identify gaps in user experience, messaging, and design. I conducted an SEO analysis to understand what homeowners in their market were searching for, and performed a competitive audit to see how similar firms were positioning themselves online. I also interviewed the Momentum team to learn more about their goals, client profile, and project highlights.

• Design & Development
  After aligning with the team on a creative direction, I developed several layout and content concepts. Once we narrowed in on a final approach, I designed the new website structure, wrote all new, SEO optimized copy, and incorporated Google Analytics to track performance. Project photography played a central role, showcasing the exceptional quality of their work throughout the site.

03 — Results

The new site didn’t just look good—it performed. Traffic went up. Inquiry form fills increased. And actual customers commented on how sleek and easy the site was to use. Just like a good remodel, the transformation was dramatic—but totally functional.

04 - See the Work

See how strategy, storytelling, and smart design came together to elevate a builder’s brand—and their bottom line.